At Zeidman Development we are big fans of MailChimp. We use it ourselves to send out our newsletters and we have integrated it with The Raiser’s Edge in the form of Chimpegration. MailChimp have now hired somebody to help non-profits make better use of MailChimp. Their latest blog post explains how to use merge variables in MailChimp.
Users of The Raiser’s Edge should be used to using merge variables given the built in tools that link RE to Word. The article explains how you use the corresponding functionality in MailChimp. What is really good is that if you set up merge variables in MailChimp you can easily link those variable to query output in Chimpegration. In the free version you are able to export your data to MailChimp and in the Pro version you can synchronize the data sets. That means you can use MailChimp merge variables as an online data source. If you tie it into your website, users can log in, update their merge variables themselves and all that is fed back into The Raiser’s Edge on synchronization. Sophisticated, flexible integration in one product.
For more information about Chimpegration take a look at our site: http://www.zeidman.info/downloads/chimpegration.php