Tag Archives: Salesforce.com

What Blackbaud needs to to do to convince the world of its enterprise software

I was in discussion with Ivan Wainwright recently about Blackbaud CRM and its competitors in the enterprise sized non-profit sector. It would seem that despite being around for a long time Blackbaud CRM has not made as much ground as those of us watching thought it would do. At least that is the case in the UK. It appears to have achieved more in the US.

The obvious competition comes from Salesforce.com and from Microsoft Dynamics. (There are plenty of smaller applications that suit many non-profits but this article is only considering the largest).
This is not a comparative blog. I am not going to analyse the differences down to the last detail. There are others that are much better qualified than I. At the time of writing I am too wedded to Blackbaud to be sufficiently objective. However there are some very good reasons why the competitors will be chosen over Blackbaud CRM.

Both Salesforce and Dynamics have very large for-profit user bases. This means that if there is a problem with the product due to a missing feature it will likely be developed by a third party in response. These users stem mainly from the commercial world meaning that there is less of a non-profit focus and the products evolve less in that direction. That being said there are more and more companies that skin Salesforce and Dynamics for non-profits giving them the missing functionality. Are they any good? In my mind the jury is still out.

These smaller companies that adapt, implement and add extra layers onto Salesforce and Dynamics lack the years and years of non-profit experience that Blackbaud have accumulated. They also lack the sheer volume of clients and client experience. This is where Blackbaud shines. BBCRM is not a skin. It doesn’t paper over the cracks of a for-profit sales system. It was built from the ground up with fundraising at its core.

So why hasn’t BBCRM conquered all? Well despite its obvious experience in the sector, one area Blackbaud has invested less time in is integration. While they naturally integrate or concentrate on integrating their own range of applications, they are beginning to realise that not all organisations want everything Blackbaud. This is even more so with enterprise level organisations. Larger organisations are much less likely to be pure non-profits. Many have commercial arms selling products that feed back into funding their causes. They have helplines, medical record systems, advanced communications tools. They have their alternative systems and don’t necessarily want to change them. They do, however, want to integrate them.

This is where those that implement Salesforce and Dynamics often excel. These platforms have been doing this for a while and are very accustomed to this requirement. The commercial sector is so broad that the source of data being fed into these systems is much more varied and the numbers of users far larger. This is why there is not only a MailChimp integration for Salesforce and Dynamics, there are dozens of other email marketing integrations too. Not to mention integrations with accounting packages, online shopping facilities, websites and blogs, ticketing sites and a whole host of other generic and specialist systems  that fundraisers might want to use.

For Blackbaud to sell its CRM product, their prospects not only have to be convinced that BBCRM can integrate with other applications (which without a doubt it can), but that Blackbaud will be their partner in reaching that goal, by facilitating, encouraging and incentivising others to create these integrations.

We are told that they want us, as customers, to be ‘loyal not trapped’, which is a great mantra. Now they need to embrace integration to show that they are serious about their new motto.

Without this extra dimension to their prospecting and sales process they will surely miss out on the number of sales that BBCRM could achieve.