Tag Archives: MailChimp

Our MailChimp API Headache

It has been a while since I last posted on this blog. The main reason is that we have been so very busy for working and struggling with version 3 of MailChimp’s API.

Around two years ago we became aware of MailChimp’s latest API. It was certainly a very good example of a clean REST based API having all the characteristics of a well designed interface. All of the structures made sense and the anybody used to working with REST based APIs would have no difficulty in picking up this new API and creating a new powerful application with it.

So what went wrong?

About 18 months ago MailChimp informed the community of developers that it would be retiring all their other APIs in a year’s time so that they could concentrate on v3 as being the sole API. This meant shutting down not only V2 and older instances but also the export API.

This was a really big deal for us as Chimpegration made solid use of V2 and definitely the export API.  When we first gave MailChimp a demo of Chimpegration they told us that it was one of the most complex and intricate applications making use of their API. They were blown away by the detail available in synchronizing and the level of user choice that made up the application. What is more many of the features that exist today were not available at that time including the synchronization of groups, use of profiles and the ability to remove subscribers based on a query.

The news that MailChimp were going to shut down their API came as a shock to us. It meant some very big changes in Chimpegration without much to show for it. How can you possibly sell the fact that Chimpegration now uses V3 instead of V2. Nobody cares as long as the application carries on working.

What was clear to us when we started working with V3 was that those who designed this new API really had not spoken to anybody else about it. It was as if they had been working in a isolated area of the building, kept away from any V2ers or for that matter, existing users of V2.

They changed the structure of areas of the API such as groups. (The ids of V2 groups no longer match the ids of V3 making it very difficult to transfer to the new version unless we only consider the names of group items rather than the ids). They added a batch method so that you could send very many calls to MailChimp but they had no idea what the maximum allowable would be. We would wait, send through our batch updates and wonder if it would time out or not. They changed the unique identifier for a subscriber so that it had no bearing on the previous unique identifier. This meant that clicking on a link to bring up the contact in MailChimp no longer worked because the unique identifier no longer existed. (This has now been fixed, or at least we are redirected to the correct contact).

One of our biggest headaches which is still ongoing is around segments. The new API made it very difficult for us to look up a subscriber by constituent id (The Raiser’s Edge unique identifier). This, we had always insisted, be stored as a merge variable. Of course if we were starting from scratch we would use the new MailChimp unique identifier and store that in Raiser’s Edge but this would be an enormous change and one that would not work with existing organizations.

Previously we would feed in a segment into the method that would get the subscriber details. This segment would retrieve the subscriber by constituent id. This was removed and with it an enormous stumbling block was put in front of us.

Some relief was forthcoming about a month before the cutoff deadline. MailChimp announced that they would not be shutting down the export API. Clearly it was realised that the batch methods were just not good enough for large data transfers. This was important news for us as we relied heavily on this part of the older API.

It still leaves us with the issue of segments. The V3 developers did not look at the V2 segments. Instead they just changed the format. The problem, or course, is that the export API takes in segments in the V2 format. It is all very well fetching the user’s existing segments and then passing them into the export API (an extremely powerful feature that we have been making regular use out of) but all of a sudden we have to adjust each segment in order to convert it to a version that the export API understands.

What we would like MailChimp to do:

  • Either expose the V2 segment definitions again or allow us to pass in V3 segments into export. Either way should not mean that the existing method is just turned off. We need to time to convert and test.
  • Update the export API so that it is fully compliant with V3 (again keeping the existing calls backward compatible)
  • Produce a guide to transitioning from v2 to v3. I have been asking for this since we started and amazed that this was never forthcoming.


To our Raiser’s Edge Chimpegration customers: thank you for your patience. We realise that you do not care who is to blame for issues with Chimpegration as long as the application works. We understand that and, as ever, strive to release fixes to issues as soon as we are told about them. After much work we hope that we have reached a point where this latest version of Chimpegration is now more stable than ever. We continue to work on the plug-in to ensure it remains as useful as possible in integrating these two great applications.

Chimpegration on Blackbaud Hosted Raiser’s Edge (and NXT)

I cannot think how many times I have had to write back to a prospective client with the stock phrase “Unfortunately our products are not available on the Blackbaud hosted environment at the current time”.  The ground-breaking news is that after at least 7 years waiting in the wings, we are able to release one of our products on the Blackbaud hosted environment. (Finally I can updated my stock phrase)

When it was first released Chimpegration revolutionised the meaning of integration within The Raiser’s Edge world. It was the first app to fully embrace the potential of two separate platforms to transfer data between Raiser’s Edge and MailChimp. Unlike some integration applications it takes data directly from the source. Data flows from MailChimp via Chimpegration into The Raiser’ s Edge and back again. There is no need for any manual manipulation along the way. Chimpegration gives you a multitude of options to help smooth the different data points and ease the transition of information from MailChimp, an email marketing suite, to The Raiser’s Edge and donor management CRM system.

Azadi Sheridan, independent fundraising data expert, RE guru and former Blackbaud senior manager said,

‘Integration’ can mean different things for different products, but Chimpegration is the most complete and automated integration for MailChimp that I’ve seen for any fundraising database.

And now all of this is available to Blackbaud hosted clients too!

What does this mean for the future? One of the issues that many of the prospective clients faced and even our existing clients was whether they should invest in technology that is not available to them on NXT. They would put off a purchase or renewal decision because they wanted to wait and see what NXT would hold. RE7 has so much functionality but NXT looks amazing.  Having the best of both worlds is certainly a selling point for any organisation. With Chimpegration on the NXT hosted platform it is easier than ever to transition across to NXT and keep working with MailChimp.

So now you have heard all about it why not request a demo of Chimpegration.

Ready to take the plunge? Request a trial of Chimpegration on hosted.

If you are not hosted and have questions please get in contact too. Those who are not hosted by Blackbaud can also download and trial the Pro version of Chimpegration now from our Chimpegration page.

Chimpegration shortlisted for a Digital Fundraising Award – Vote for us

Chimpegration, our plug-in that integrates Blackbaud’s The Raiser’s Edge and MailChimp has been shortlisted for a Digital Fundraising Award. We are really excited about this. So many organisations are using both The Raiser’s Edge and MailChimp and can now integrate the two for free with Chimpegration.

Vote now and tell all your friends and colleagues to vote too for Chimpegration!


MailChimp Offers Non-Profit guides – Works well with Chimpegration

At Zeidman Development we are big fans of MailChimp. We use it ourselves to send out our newsletters and we have integrated it with The Raiser’s Edge in the form of Chimpegration. MailChimp have now hired somebody to help non-profits make better use of MailChimp. Their latest blog post explains how to use merge variables in MailChimp.

Users of The Raiser’s Edge should be used to using merge variables given the built in tools that link RE to Word. The article explains how you use the corresponding functionality in MailChimp. What is really good is that if you set up merge variables in MailChimp you can easily link those variable to query output in Chimpegration. In the free version you are able to export your data to MailChimp and in the Pro version you can synchronize the data sets. That means you can use MailChimp merge variables as an online data source. If you tie it into your website, users can log in, update their merge variables themselves and all that is fed back into The Raiser’s Edge on synchronization. Sophisticated, flexible integration in one product.

For more information about Chimpegration take a look at our site: http://www.zeidman.info/downloads/chimpegration.php

Greater Segmentation with MailChimp and Chimpegration

Chimpegration Professional allows users to see a constituent’s email activity.  It shows which emails they received, what they opened and which links they clicked on. Chimpegration, both free and Professional allows you to segment a list on MailChimp‘s by exporting constituents into specific groups. However there is no way currently in Chimpegration to segment based on this activity. Chimpegration gives you a view of the MailChimp activity. It does not bring the data over into The Raiser’s Edge so it is not possible to segment on this data.

However, now MailChimp have released a new product Goooal. You can use Goooal in combination with your existing MailChimp lists to help segment your constituents. Whenever a person clicks on a link you can setup Gooal to put that constituent into a specific segment. Once they are in a segment you can target them based on their previous visits. If your newsletter has links to information on different areas of your cause this is a perfect way to target those constituents who are interested.

Goooal is a free addition to MailChimp and compliments Chimpegration’s seamless integration with The Raiser’s Edge.

Introducing Blackbaud +1?

I’m a big fan of Google and a big fan of Blackbaud. What do the two have in common? I’m not sure really. They are very different companies offering very different product ranges. However one obvious difference that is currently affecting me day to day is the fact that whereas Google are changing their interface throughout to reflect a modern sleek approach, Blackbaud (for the their “Edge” range of products at least) are not. In fact, not only are they not changing the way they look and feel, these products are stuck in a design that is several generations old. Due to the nature of the products they are also very restricted as to what they can do.

At the Blackbaud Conference for nonprofits in Washington last month I saw a demo of new functionality in Blackbaud CRM. It was highlighted that this functionality is only available in the “webshell” feature set of the application (as opposed to the ClickOnce feature set). If you are not familiar with those terms then essentially the “webshell” is the functionality available for all in a browser whereas the ClickOnce functionality is available only on Windows. What this also means though is that the webshell can utilise html5 and not be restricted to Windows Forms. This means a beautiful upgrade of the user interface is possible with much less of a struggle.

With the news that there will not be an RE8 what does this mean to those on RE7? When I recently showed our Chimpegration application to MailChimp I felt the need to apologise for the way that The Raiser’s Edge looked. When you look at MailChimp’s website it is very cool and very funky, just as you would expect from a website devoted to email marketing that takes pride in the range of sophisticated email templates on offer.  Clearly there is a lot more technical wizardry to MailChimp than just the templates but if their site did not look good, you would be put off from creating a campaign through them. They could see that the RE7 interface was antiquated but were clearly impressed by the depth of functionality available to users which was matched in Chimpegration.

And that is the point. The most noticeable changes that Google makes in Gmail, calendar, docs, reader, etc are staring right at you in the form of the interface. But they also make a lot of functional additions too. With the release of RE7.92 Blackbaud will certainly make some good improvements but they cannot afford to stop there. The reason Google is updating is as a form of rebranding. Raiser’s Edge 7 does not have that luxury so it must shine with its functional enhancements and make them known as loudly as a new interface would do.

Chimpegration – An integration between MailChimp and The Raiser’s Edge

It is finally here – Chimpegration. Integration between The Raiser’s Edge and MailChimp. With our free customisation you can export your email addresses directly from The Raiser’s Edge into your MailChimp lists, populating your merge variables in one automated process. Raiser’s Edge users have always been used to creating Word mail merges so that they can create sophisticated merge documents. Now they can do the same with email. Once the email campaign has been sent you can manage any bounces or unsubscribes directly from The Raiser’s Edge. Not only that, you can also add an action, appeal or attribute to any constituent with an email that was sent the campaign.

All that for free!

If you want more then we also offer a (paid for) Professional version appropriately called “Chimpegration Professional”. This allows you to synchronise activity between the two systems. This means that you can make use of MailChimp’s own forms to allow you users to update their own information. It then feeds back into The Raiser’s Edge. Equally any information you update in RE will feed back into MailChimp. Don’t worry, the review screen gives you complete control over which information is moved where. Also with this version you are able to see each constituent’s activity directly from the constituent record. See when they were sent the email, when they opened it and what they clicked on.

I was very pleased to have won a MailChimp integration fund award to integrate The Raiser’s Edge with MailChimp. It is such a great product and the possibilities for integration were enormous. The Raiser’s Edge manages donors really well but it never really made it into the world of email marketing. Of course there is integration with Outlook but that is not good enough when you need to send out thousands of newsletters. NetMail was a good start but their template design functionality was so limited. NetCommunity was better still but even with that product there are too many compromises (and it costs too). There are a lot of different email marketing applications out there but I have been using MailChimp for a while myself as part of my website newsletter. It has great functionality but I would never have used it if it had not been for two things; it is free for smaller volume users and it has a great API. Things could have been so different. Before looking at MailChimp I applied to get a developer licence at ConstantContact. I had to fill out a form and justify my use of it. I did that but they never even got back to me.

Chimpegration – Free

MailChimp – Free

Email marketing – now Free!